Thursday, November 30, 2017


PROJECT 04, Workday. Small group critiques. Share your tag line or catch phrase. Work toward the creation of 3 identity system designs that incorporate your typeface.

Outline your approach to the identity system and begin the composition of a series of ideas for 3 applications within the system.

Tuesday, November 28, 2017


PROJECT 04, Project recap, Small group discussion. Individual critiques. Logotype/Typeface review and refinement. Decide on the 3 types of applications you will prepare using your typeface. Write the tag line or catch phrase that you will use in conjunction with your logotype.

Work toward the resolution of your typeface form system and prepare the needed letterforms for the elements you will be designing.

Thursday, November 23, 2017

Tuesday, November 21, 2017


PROJECT 04, Final logotype small group and individual critiques. Workday.

Based on critique work toward a unified form system to develop the letterforms needed to support the identity system. Have a great break!

Thursday, November 16, 2017


PROJECT 04, Workday. Small group discussion/critiques. Transfer your preliminary ideas to the computer. Work toward the completion of your initial logotype ideas for review next class.

PART 01 Prepare and print 3 unique designs on individual sheets of letter-size paper (3 sheets total). Print your work large and in black & white for review next class.

Thursday, November 9, 2017


Project 03 Due. Introduction to PROJECT 04, Research / Ideation workday.
Select or create the event you will develop the typeface and identity system for.
Explore a range of design possibilities for your typeface.

Project 4:
     Project Brief
     Grade Sheet
     Graph Paper 
          Understanding Letterforms
          The Form of Letters
     Additional Readings 
          Essay on Typography
          The San Serif
          Fredrick Goudy
          Wim Crouwel
          Rudolf Koch


Project 03 HOMEWORK: Post jpegs (NOT A PDF) of your work to your blog. Post your project synopsis: a 1 to 3-paragraph narrative describing your project development: summarize your decisions in the design of your production; explain your formal and technical choices in relation to the concept; reflect on your process .

Project 04 HOMEWORK: Explore the following variables in your preliminary designs. Regular, narrow or wide settings (balanced, vertical, square). Uppercase letters, lowercase, both or unicase design. Ascender, cap- height, x-height, base-line and descender lines for you type. Varied or fixed letterform width. Fixed or variable spacing between the letters. Use graph paper to sketch out your ideas.

Tuesday, November 7, 2017


Project 03 - Individual critiques. Workday, prepare final finished work. Post what you have accomplished since last class to your blog.

Complete your “ism” production.

Thursday, November 2, 2017


Project 03 - Final critique of comps. Be prepared at the beginning of class. Review full-size version of your production. Come prepared to discuss your work up at the beginning of class. If you are not ready you lose your chance to participate and you will be assessed an attendance reduction.

Refine your production based on the critique. Prepare final full-sized model. Reflect of the critique on your blog.